Hublot

Hublot

 In 1980, Carlo Crocco created the Hublot watch in gold, fitted with a natural rubber strap.  This was the first in the history of watchmaking, and has now become the pioneering inspiration for a very successful style of watchmaking.  The porthole-shaped watch case combining polished and brushed metal, the minimalist black dial and the distinctive black natural-rubber strap came to symbolize the Hublot watch.  Members of royal families were immediately enthusiastic about Hublot and were soon emulated by numerous celebrities the world over.  

Carlo Crocco had taken a gamble, but in just a few years Hublot watches joined the elite of leading watchmaking brands. Three years of research were necessary to create the unique strap and to demonstrate the exceptional properties of natural rubber, which seems to regenerate when in contact with the skin. The two parts making up the strap are tailor-fitted at the time of purchase. They adapt instantly to the client's wrist with ease and comfort, offering the wearer a unique experience.

In the mid-90s, rubber became the focus of interest of the leading watchmaking brands, as reflected by the large number of designs. This validated the choices that led to the creation of Hublot watches. As far as the brand is concerned, rubber is not a fashion phenomenon, but rather the perfect embodiment of the philosophy, lifestyle and brand image it had developed from the beginning.  Hublot remains one of the last independent family-run watchmaking businesses offering a unique single-product concept. Unbounded creative freedom enables Hublot to preserve its unique personality and to widen its range with an impressive array of collections, some featuring specific complications, and some available only in limited editions.

 

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