The California lifestyle brand ALOR is best known for its designs using colorful cable paired with 18 kt gold and diamonds.

Established in 1979 by Jack and Sandy Zemer, this year ALOR will celebrate its 40th anniversary of designing classic, yet contemporary jewelry and watches for women and men. Now under the leadership of their sons, Tal and Ori, ALOR leads the industry in its use of color, texture, and design. Taking cues from the iconic scenery that surrounds Southern California, ALOR’s timeless designs are intended to be a work of art that can be worn daily.

ALOR lives by the motto, “You don’t have to be the best at everything, you just have to be the best at what you do,” and brings that ideal in to every aspect of the company from design, to customer service, to the craftsmanship of the jewelry.