Emily Faith Goldstein understood at age 24 what the fine jewelry market was missing: Approachable-priced, thoughtfully designed pieces made for women like herself. Upon recognizing this void, Emily began to design and create her own pieces, launching EF Collection in 2010. 

Fine Jewelry Houses are historically generational handovers; however, Emily was determined to see her vision of delicate, feminine pieces at approachable prices through and shake up the industry. In 2012, after accepting an initial investment from her Father, Emily began selling her pieces at her local hair salon. She found herself there Thursday through Saturday for the next three years.  Two years later, in 2014, EF Collection secured it’s first luxury department store partner - Bergdorf Goodman, forever changing the landscape of and introducing fine jewelry on the 5th Floor (5F). 

Today, Emily continues to create pieces using 14K gold handset with diamonds, precious stones, and most recently enamel. Understated and simple, yet glamorous EF Collection offers a beautiful balance between relevant trends and timeless design.